The main idea behind advertising never changes. That is to create advertisements that stick with a consumer, ultimately guiding them towards the purchase or use of a product or service. However, the advertising ideas that serve as the construction to this main concept are perpetually evolving. These are the methods of how to reach the goal of instilling a consumer with trust and belief in a product or service. Forty years ago, although the final goal was the same, the avenues that were available to reach it were very different than today. Every advertiser and marketer can agree on that much.
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